Over the last few years the need for good customer service has grown, where dissatisfied customers can leave negative feedback for the world to see. Not only can more people see the feedback but it is now posted almost instantly with the company having very little, or no time, to try and rectify the situation. This means that companies can no longer sit back and let their customer service come second best. So what can you do to ensure your customers feel satisfied when they need to contact you?

1. Ownership:

If you or your company has caused or contributed to a situation, take responsibility. If you cannot personally remedy the situation, ensure that it is fixed rather than just leaving it with the customer, who might be bounced around from one department to another trying to get the problem solved.

2. Customer retention is far less expensive than customer acquisition:

On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer. That logic on its own should highlight the importance of providing excellent customer service. Why risk losing a customer? It's costly enough to locate new customers in the first place, and every business should do whatever it takes to ensure they stay happy and continue doing business with them.

3. Reduction of Overall Problems:

By treating your customers like gold, you are sure to reduce the overall problems associated with your business, sales and the potential for any legal issues that might arise. Treat your customers poorly, and you can almost be certain that you'll run into problems at one point or another. And those problems can often times lead to the ominous and untimely demise of your business. IT support companies in UK provide best services in offices,schools and organizations. They retain best standards and increase your good reputation.

4. Make it Actionable:

Practice values, don’t worship slogans. Nobody likes empty promises, yet most service departments are full of them. If you’ve decided to incorporate customer service values, make sure they're practical. Use terms that connect to the activities that define service quality: communication and organization. Daily attainable, actionable values carry the danger of crossing from generality to vagueness. Customer service values might let you get the idea:

1. Speak human.

2. Keep our word.

3. Deliver digital first.

4. Better matters for our customers.

Take the term“friendliness” as another warning example. Advise your staff to be nice in customer communication and they will be. But while that’s easily realized, it’s too universal to define a unique service approach. Sure you’re friendly in service – everyone is. Customers take this for granted and staff will rather shrug than be inspired.

5. Growth Driver:

Under the redefined customer service strategy, support actively seeks sales opportunities and makes a measurable contribution to the sales pipeline. Every time a support request comes in, it's a chance to learn more about the customer's needs, introduce relevant products, and generate up-sell opportunities. Walk your executive team through the customer support journey, highlighting the sales opportunities a teach stage of the process.